Did the Hilton Head, Bluffton housing markets boom or bust in 2025? Here’s what the data shows
Whether you’re drawn to a beachfront home, golf communities or simple Lowcountry living, the Hilton Head area offers a wide range of housing options.
But for buyers and sellers alike, the Hilton Head housing market showed some signs of slowing in 2025. The rising inventory and longer marketing times across the area mark a shift away from the often fast-paced conditions of recent years, giving buyers more choices and more time to make decisions.
So what did the 2025 market look like? The following figures reflect all properties listed and sold from January through December 2025, according to a Jan. 10 market report from the Hilton Head Area Association of Realtors.
New listings rise
New listings increased modestly in December, rising 3.4% from 356 homes in 2024 to 368 in 2025.
For the year, new listings totaled 7,384, an increase of 10.5% compared to 2024.
March recorded the highest number of new listings, with 824 homes added. The monthly average for 2025 was 615 listings.
Sales increase, but market days lingered
Buyer activity increased slightly in 2025, with December closed sales up 8.2% compared to the same month in 2024.
Total closed sales for the year reached 5,475, a 1.1% increase year over year. The monthly average was 456 sales, with July posting the highest total at 555.
One of the most notable shifts in 2025 was the increase in the time homes spent on the market. In December, the average days on market rose to 131, an 84.5% jump from 71 days in 2024.
For the full year, average days on market increased from 54 days in 2024 to 96 days in 2025.
Home prices increase
Average sales prices continued to climb in 2025, with the annual average increasing 4.2% to $786,670.
The month of March saw the highest average prices, reaching $857,753.
Median prices increased more modestly, rising 0.6% year over year to $545,000.
Hilton Head shows stronger home sales
Homes on Hilton Head Island posted solid gains in 2025, with closed sales increasing by 16.3%, totaling 908 transactions.
Condominiums and villas recorded 877 closed sales, a 3.9% decrease from 2024.
The median sales price for single-family homes rose 9.1% to $1.2 million, while median condo prices fell 1.6% to $515,000.
Both property types spent more time on the market. Homes averaged 79 days, nearly a 60% increase, while condos averaged 99 days, up 51%.
New listings also increased, with 1,135 homes and 1,298 condos and villas added to the market in 2025.
Bluffton area sales increase with leveled prices
In Bluffton’s report, which includes ZIP codes 29909 and 29910, closed sales rose 8.9% to 2,281 transactions.
The median home price declined slightly, down 1.9% to $530,340.
Much like on Hilton Head, homes spent significantly longer on the market, with average days increasing from 54 in 2024 to 100 in 2025.
New listings climbed 10.3% for the year, with 3,062 homes added to the market.
To view the full report, click here to visit the Hilton Head Area Realtors webpage.
