Traffic

Iconic Wienermobile rolls into Hilton Head. Here’s when to ketchup with the 27-foot vehicle

If you see a giant hot dog rolling through the streets of Beaufort County, don’t worry — it’s not the rush hour traffic playing tricks on you.

An Oscar Mayer Wienermobile is making four stops in Hilton Head Island and Bluffton this weekend, including appearances at the island’s St. Patrick’s Day celebrations.

Visitors can tour the inside of the Wienermobile, take pictures, chat with the “Hotdoggers” tasked with driving it and get free “Wiener-mobilia” like stickers, postcards and sausage-shaped whistles.

The Oscar Mayer Wienermobile drew a crowd of shoppers and awestruck onlookers upon its arrival at the Shelter Cove Kroger the morning of Thursday, March 13, 2025, on Hilton Head Island.
The Oscar Mayer Wienermobile drew a crowd of shoppers and awestruck onlookers upon its arrival at the Shelter Cove Kroger the morning of Thursday, March 13, 2025, on Hilton Head Island. Evan McKenna

For those relishing the thought of seeing the famed hot dog on wheels, here’s its schedule of stops in Beaufort County.

Thursday, March 13

42 Shelter Cove Lane, Hilton Head (Kroger): 11 a.m. to 5 p.m.

Friday, March 14

27 Discovery Drive, Bluffton (Kroger): 11 a.m. to 5 p.m.

Saturday, March 15

1 South Forest Beach Drive, Hilton Head (St. Patrick’s Concert at Coligny Beach Park): 2:15 to 7 p.m.

Sunday, March 16

1 Pope Avenue, Hilton Head (Hilton Head Ireland St. Patrick’s Day Parade/Irishfest): 12 to 6 p.m.

Hilton Head gets hotter

The hot dog on wheels drew a small crowd as it pulled in front of the Kroger at Shelter Cove at 11 a.m. Thursday.

It’s one of only six Wienermobiles across the country, said Luigino Croce, who’s part of the two-person team tasked with driving this eye-catching vehicle across the country.

But he’d prefer being called by his “hot dog name” — Pickle Pip.

Pip said he’s visited 22 states in the last nine months, part of Hotdoggers’ typical yearlong stint. His copilot, “Deli Ellie,” is on her 26th state.

The company’s 12 drivers are chosen from about 7,000 applicants across the country. Then they “haul buns” up to Wisconsin, where they’re trained in driving the 27-foot vehicle by retired Madison police officers, Pip said.

The interior of an Oscar Mayer Wienermobile is decked in red and yellow, featuring cartoon renditions of the iconic brandmobile on each of its six seats. The 27-foot vehicle was scheduled to make four stops in Hilton Head Island and Bluffton beginning March 13, 2025.
The interior of an Oscar Mayer Wienermobile is decked in red and yellow, featuring cartoon renditions of the iconic brandmobile on each of its six seats. The 27-foot vehicle was scheduled to make four stops in Hilton Head Island and Bluffton beginning March 13, 2025. Evan McKenna

“Rush hour is my favorite time of all, because at 5 p.m., some people are having a tough day, and then you drive down in the Wienermobile,” Pip said. “You get all the honks, all the smiles, all the waves, all the positivity.”

With a classic ketchup-and-mustard color pallet, the vehicle’s interior features six seats, a hot dog-shaped dashboard and a removable “bunroof.”

It’s not the wurst way to tour the Lowcountry.

“I feel like a lucky dog,” Pip said.

Luigino Croce, one of 12 “Hotdoggers” tasked with driving an Oscar Mayer Wienermobile across the country, introduced locals to the iconic 27-foot vehicle outside the Shelter Cove Kroger on Hilton Head Island the morning of Visitors can tour the Wienermobile, take photos and get free “Wienermobilia” during its four stops in Beaufort County over St. Patrick’s Day weekend.
Luigino Croce, one of 12 “Hotdoggers” tasked with driving an Oscar Mayer Wienermobile across the country, introduced locals to the iconic 27-foot vehicle outside the Shelter Cove Kroger on Hilton Head Island the morning of Visitors can tour the Wienermobile, take photos and get free “Wienermobilia” during its four stops in Beaufort County over St. Patrick’s Day weekend. Evan McKenna

This story was originally published March 13, 2025 at 2:10 PM.

Evan McKenna
The Island Packet
Evan is a breaking news reporter for The Island Packet and Beaufort Gazette. A Tennessee native and a graduate of the University of Notre Dame, he reports on crime and safety across Beaufort and Jasper counties. For tips or story ideas, email emckenna@islandpacket.com or call 843-321-8375.
Get unlimited digital access
#ReadLocal

Try 1 month for $1

CLAIM OFFER