Business

Seafood restaurant opening in former Hilton Head gas station. Here’s what we know

A seafood restaurant with an unusual name and a menu inspired by its food truck origins is opening early next year on Hilton Head.

Those who would like a sneak peek might want to try the restaurant’s Pooler location sooner.

Slapfish is celebrating its grand opening at 801 Pooler Parkway in Pooler at 11 a.m. Dec. 7 and will offer the first 100 customers a free lobster roll. Hours will be 11 a.m. to 9 p.m. daily.

Emily Bernstein, a representative of Slapfish, said the Hilton Head location is expected to open in March with the same menu as Pooler’s.

Plans for the Hilton Head restaurant, which will be at 153 Arrow Road, were approved by the town earlier this year. Since then, remodeling has been underway at the former south-end gas station once known as The Pantry.

A Slapfish news release describes the eatery as a place that “serves cravable dishes in a fast-casual setting.”

Bernstein, in an email, said the founder of the chain, Chef Andrew Gruel, has made it a mission to make customers fall in love with fresh seafood.

“Good seafood isn’t just for fine dining,” Bernstein wrote.

Slapfish’s Chowder Fries are french fries topped with New England clam chowder and bacon.
Slapfish’s Chowder Fries are french fries topped with New England clam chowder and bacon. Photo courtesy Slapfish

Slapfish’s menu features shrimp, lobster and fried or grilled fish served in sandwiches, tacos and salads, along with New England clam chowder, lobster rolls, and fish and chips.

Less traditional offerings are the Chowder Fries, which are fries smothered in clam chowder and bacon; the Surf and Turf Burger that includes lobster, cheese and caramelized onions; and the Clobster Grilled Cheese, a sandwich stuffed with crab and lobster.

The building that previously housed The Pantry gas station is being remodeled as a Slapfish restaurant on Arrow Road on Hilton Head. The restaurant is expected to open in March.
The building that previously housed The Pantry gas station is being remodeled as a Slapfish restaurant on Arrow Road on Hilton Head. The restaurant is expected to open in March. Katherine Kokal kkokal@islandpacket.com

Slapfish’s website lists locations in 10 states, the District of Columbia and London.

The news release said more than 50 restaurants are in development, with multiple locations in South Carolina and Georgia in the works.

One of Slapfish’s specialties is a traditional lobster roll.
One of Slapfish’s specialties is a traditional lobster roll. Photo courtesy Slapfish

This story was originally published November 25, 2019 at 9:09 AM.

Lisa Wilson
The Island Packet
Lisa Wilson is senior reporter for The Island Packet and The Beaufort Gazette covering restaurant and retail business openings and closings along with occasional breaking news. The newsroom veteran has worked for papers in Louisiana and Mississippi and is happy to call the Lowcountry home.
Get unlimited digital access
#ReadLocal

Try 1 month for $1

CLAIM OFFER