Start preparing yourself now for the cuteness!
Animal Planet crews filmed the puppies, ranging in age from 3 to 6 months, in December, according to a post on Peacock Subaru Hilton Head’s Facebook page.
Amy Campanini, president of Palmetto Animal League, said filming took place at the adoption center, Oldfield Plantation, Peacock Subaru and Memorial Stadium in Savannah.
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She said eight puppies and two adult dogs were part of the filming.
The footage will be part of the lead-in to the Puppy Bowl and will be incorporated into commercials for Subaru during the 15th annual Puppy Bowl broadcast, PAL said.
The auto dealership, located off U.S. 278 in Hardeeville, is planning a tailgating Watch Party with food from One Hot Mama’s from 2:30 to 5 p.m. on Sunday, Feb. 3.
The broadcast begins at 3 p.m. on Animal Planet.
Donations will be collected for PAL at the event.
PAL, which operates a no-kill shelter for about 200 dogs and cats, will have adoptable dogs at the party, the dealership said.
All of the PAL puppies who were part of the filming have been adopted, said Campanini, who expressed hope that the broadcast would call attention to the plight of dogs in shelters and to the work rescue organizations do.
“It’s an incredibly touching moment when an adopter falls in love with an animal at our shelter,” PAL marketing director Lindsay Perry said in the Facebook post.
The Puppy Bowl pits puppies on Team Ruff and Team Fluff on a scaled-down football field.
Last year’s broadcast put dogs from dozens of shelters in front of more than 3 million viewers.