TV

Puppies from a Beaufort County shelter to make national TV debut on Super Bowl Sunday

Take a behind the scenes look as Puppy Bowl commercial is filmed with Lowcountry dogs

Jasper County's Peacock Subaru will have multiple commercials played nationally during this year's Puppy Bowl — which were filmed with several dogs up for adoption at Okatie's Palmetto Animal League. Here's a behind the scenes look.
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Jasper County's Peacock Subaru will have multiple commercials played nationally during this year's Puppy Bowl — which were filmed with several dogs up for adoption at Okatie's Palmetto Animal League. Here's a behind the scenes look.

Start preparing yourself now for the cuteness!

Dogs from Palmetto Animal League’s shelter in Okatie will be featured during Animal Planet’s annual Puppy Bowl on Super Bowl Sunday.

Animal Planet crews filmed the puppies, ranging in age from 3 to 6 months, in December, according to a post on Peacock Subaru Hilton Head’s Facebook page.

Amy Campanini, president of Palmetto Animal League, said filming took place at the adoption center, Oldfield Plantation, Peacock Subaru and Memorial Stadium in Savannah.

She said eight puppies and two adult dogs were part of the filming.

The footage will be part of the lead-in to the Puppy Bowl and will be incorporated into commercials for Subaru during the 15th annual Puppy Bowl broadcast, PAL said.

“They interviewed PAL employees and interviewed adopters and got a bunch of stories,” Campanini said.

The auto dealership, located off U.S. 278 in Hardeeville, is planning a tailgating Watch Party with food from One Hot Mama’s from 2:30 to 5 p.m. on Sunday, Feb. 3.

The broadcast begins at 3 p.m. on Animal Planet.

Donations will be collected for PAL at the event.



PAL, which operates a no-kill shelter for about 200 dogs and cats, will have adoptable dogs at the party, the dealership said.

All of the PAL puppies who were part of the filming have been adopted, said Campanini, who expressed hope that the broadcast would call attention to the plight of dogs in shelters and to the work rescue organizations do.

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Palmetto Animal League

“It’s an incredibly touching moment when an adopter falls in love with an animal at our shelter,” PAL marketing director Lindsay Perry said in the Facebook post.

The Puppy Bowl pits puppies on Team Ruff and Team Fluff on a scaled-down football field.

Last year’s broadcast put dogs from dozens of shelters in front of more than 3 million viewers.

Lisa Wilson is a breaking news reporter for The Island Packet and The Beaufort Gazette. The 25-year newsroom veteran has worked for papers in Louisiana and Mississippi and is happy to call the Lowcountry home.


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