What is the most-popular Halloween candy in SC? Here’s a hint: It started in England
South Carolina’s most popular Halloween candy is a KitKat bar.
The popular Halloween candy was also deemed to be the second most favorite candy in the U.S. overall, with nine states choosing it as their favorite.
These results came from a recent study conducted by TOP Data, a market research firm, after analyzing certain digital commerce trends during October both this year and last year. This information was then used to determine the most popular Halloween candy in the country and in each state.
In South Carolina, the top five most popular Halloween candies were: KitKats, Skittles, Starburst, original M&Ms and Milky Way.
KitKat is a chocolate wafer bar popular in many flavors worldwide and can even be seen in many recipes. The candy bar dates back to 1935 when the wafer crisp chocolate candy made its first launch in England, according to Hersheyland.
The overall most popular candy in America is Reese’s, the analysis shows. This candy was ranked as the most popular in 18 different states.
Reese’s peanut butter cups generally tend to make an appearance at nearly every holiday with different themed peanut butter cup shapes depending on the time of year they are meant to represent.
Last year, Halloween candy sales saw an 11% increase compared to figures from 2020 and this year, sales are expected to exceed last year’s numbers by 23%, according to data collected in the study.
This story was originally published October 28, 2022 at 8:00 AM.
