Politics & Government

Hilton Head leader made a political endorsement. It looked like an official town email

A Hilton Head Island Town Council member is in hot water after he sent an endorsement email from his personal email but used an official town header and footer, making it appear more official.

Tom Lennox, who represents Sea Pines and the south end of the island, sent the email Monday evening where he shared a message of endorsement of Phil Hartman, who was running for the Republican nomination for House of Representatives District 123.

He did not write the message himself. He pasted a letter originally written to Palmetto Hall residents from islanders Terry Ennis and Jim Webb. The top of Lennox’s email read, “A message from two Island leaders I know well and respect!”

Lennox’s email featured the official header and footer used on the Town of Hilton Head Island website, as well as links to official town information.

If you got this endorsement email, would you assume it came from the Town of Hilton Head? Some say Tom Lennox’s email was a little too close for comfort to the town template for a political endorsement.
If you got this endorsement email, would you assume it came from the Town of Hilton Head? Some say Tom Lennox’s email was a little too close for comfort to the town template for a political endorsement.

Town Manager Steve Riley, reached Wednesday morning, said he was not aware that Lennox was using the official masthead.

“It was a surprise to me,” Riley said. “It looks like it came from one of our email alerts.”

Town council members are free to endorse candidates in races, but many have criticized Lennox’s use of official elements.

If you got this endorsement email, would you assume it came from the Town of Hilton Head? Some say Tom Lennox’s email was too close to official town information for comfort.
If you got this endorsement email, would you assume it came from the Town of Hilton Head? Some say Tom Lennox’s email was too close to official town information for comfort.

Riley said that although elected officials have a right to support and endorse candidates, “there is a prohibition against using the resources of the town or the government,” which Lennox appeared to do.

Riley said he discussed the matter with Lennox, who said although he used the town email template, he used a personal email list that he maintains outside his work with the government.

Lennox told The Island Packet Wednesday evening he’s used the town’s template in the past without issue. He sent out a follow-up email Tuesday morning that explained his message was not a town endorsement.

“I heard from a couple people who felt like that (was a town endorsement), but I didn’t view it that way,” he said. “I can see if people thought that.”

Hartman lost to incumbent Jeff Bradley on Tuesday.

Cars with signs that support Phil Hartman were parked just outside the “no-campaigning” zone at several Hilton Head polling places Tuesday, June 9.
Cars with signs that support Phil Hartman were parked just outside the “no-campaigning” zone at several Hilton Head polling places Tuesday, June 9. Katherine Kokal The Island Packet

The email was publicized and criticized by Bradley’s campaign team.

This story was originally published June 10, 2020 at 10:06 AM.

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Katherine Kokal
The Island Packet
Katherine Kokal graduated from the University of Missouri School of Journalism and joined The Island Packet newsroom in 2018. Before moving to the Lowcountry, she worked as an interviewer and translator at a nonprofit in Barcelona and at two NPR member stations. At The Island Packet, Katherine covers Hilton Head Island’s government, environment, development, beaches and the all-important Loggerhead Sea Turtle. She has earned South Carolina Press Association Awards for in-depth reporting, government beat reporting, business beat reporting, growth and development reporting, food writing and for her use of social media.
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