Beaufort News

‘Neil Lipsitz, come on down!’ Beaufort man appears on ‘Price is Right.’ Here’s what he won

Neil Lipsitz has successfully won two elections to the Beaufort City Council but he’s always lost in his nearly 20 attempts to win a spot on “The Price is Right.”

But the local politician’s dream to appear as a contestant on the nation’s longest-running TV game show — each episode is viewed by an estimated 4.3 million people — finally came true on Monday, when an episode featuring Lipsitz was aired.

Lipsitz encountered one hiccup during the show but he left with a few prizes.

Lipsitz and his sister, Judy Thornberry of Florida, attended the taping of the popular show featuring raucous audiences in Glendale, Calif. in December. He was shocked when his name was called.

“I just leaped out of my seat, ‘That’s me! That’s me!’” he said.

On the popular CBS program, hosted by Drew Carey and formerly Bob Barker, the names of audience members are famously called out, followed by “Come on Down!” The contestants then compete by guessing the prices of merchandise.

Neil Lipsitz, a member of the Beaufort City Council, fulfilled a lifelong dream Monday when he appeared on “The Price is Right” show with host Drew Carey.
Neil Lipsitz, a member of the Beaufort City Council, fulfilled a lifelong dream Monday when he appeared on “The Price is Right” show with host Drew Carey. Neil Lipsitz

After he was told to “come on down,” the excited Lipsitz fell down as he rushed to “contestant row.” Lipsitz blamed his bad knees, the three cinnamon rolls and five cups of coffee he had before the show and the shock of being called after more than 30 years of trying for the shaky entrance.

Once fellow contestants helped Lipsitz back to his feet, he maintained his sense of humor. Carey, the host, asked, “Neil, where were you?” Lipsitz replied: “I was on the floor.”

The misstep was edited out of the show.

“I was jumping all over the place for so many reasons,” Lipsitz said.

Lipsitz settled down and won the bid in which contestants estimate the price of a product for the chance to compete in the on-stage game. The product was two drones. Lipsitz’s estimate of $1,350 was the closest to the actual price of $1,700. When he realized his estimate had won, Lipsitz placed his hand on his heart and rushed to the stage where Carey shared some information about him with the audience.

“So this is Neil’s 18th time coming to the show,” Carey said. “Finally got picked.”

The 66-year-old Lipsitz, whose family ran an iconic Beaufort department store for decades, has always loved the concept of “The Price is Right.” He even records shows he misses. “When I’m stressed, I watch a couple episodes,” Lipsitz says.

He lost the game but wasn’t disappointed.

“It was an experience of a lifetime,” Lipsitz said.

And he got to keep the two drones, which he says he’ll give away to friends.

Neil Lipsitz and his sister Judy Thornberry have been trying to get on “The Price is Right Show” for years. This photo was taken for the Christmas show in November 2017. Neil’s named was finally picked and he made it on the Monday.
Neil Lipsitz and his sister Judy Thornberry have been trying to get on “The Price is Right Show” for years. This photo was taken for the Christmas show in November 2017. Neil’s named was finally picked and he made it on the Monday. Neil Lipsitz

This story was originally published March 27, 2025 at 4:34 PM.

Karl Puckett
The Island Packet
Karl Puckett covers the city of Beaufort, town of Port Royal and other communities north of the Broad River for The Beaufort Gazette and Island Packet. The Minnesota native also has worked at newspapers in his home state, Alaska, Wisconsin and Montana.
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