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Which souvenir shop on Hilton Head is the cheapest? Here’s what we found

Hilton Head has no shortage of places to shop for beach-themed knick-knacks, funny t-shirts and endless stickers and magnets. With the summer months upon us and beachgoers frequenting the island, souvenir shopping is almost always a must at the end of a beach vacation.

Coligny Beach, one of the most popular areas on the island, boasts a handful of shops to visit, all carrying a variety of summer memorabilia to commemorate your trip.

Each store varies — some more than others — but with so many options to choose from, how similar are their prices?

To find out, we visited five souvenir shops in the Coligny Beach area and price-checked similar products for four popular beach souvenirs and essentials.

Surf’s Up selection of hats, shirts, towels and more near Coligny Beach
Surf’s Up selection of hats, shirts, towels and more near Coligny Beach Anna Claire Miller

What stores did we visit?

We visited five stores in the Coligny area on Thursday, May 29, between 10 a.m. and noon.

Those stores included:

  • Camp Hilton Head: 1 N Forest Beach Drive, Unit L-1

  • Surf’s Up: 8 N Forest Beach Drive

  • Hilton Head Beach Company in Beach Market: 2 N Forest Beach Drive

  • Island Time in Beach Market: 2 N Forest Beach Drive

  • Beach and Surf Depot: 77 Pope Avenue

Souvenir shirts and mugs at Hilton Head Beach Company in Beach Market
Souvenir shirts and mugs at Hilton Head Beach Company in Beach Market Anna Claire Miller

What items did we compare?

The items we compared were shirts, hats, magnets and souvenir cups or tumblers.

We made sure each item was comparable in price and design, depending on what was in stock at each store.

  • Shirt: Unisex, size large

  • Hat: Cheapest option at each location

  • Magnet: Median magnet price per store (most stores priced all magnets the same)

  • Cup: Cheapest option at each location

Price breakdown

While each location carried similar items, Camp Hilton Head offered the cheapest total purchase, whereas Beach and Surf Depot was the priciest.

Shirts and hats are on display at Beach and Surf Depot on Pope Avenue
Shirts and hats are on display at Beach and Surf Depot on Pope Avenue Anna Claire Miller

Full breakdown per item

The totals for each location are pre-tax:

Camp Hilton Head

  • Shirt: $19.99

  • Hat: $16.99

  • Magnet: $4.99

  • Cup: $9.99

  • Total: $51.96

Surf’s Up

  • Shirt: $25.88

  • Hat: $17.67

  • Magnet: $8.31

  • Cup: $23.99

  • Total: $75.85

Hilton Head Beach Company

  • Shirt: $19.99

  • Hat: $19.99

  • Magnet: $7.99

  • Cup: $14.99

  • Total: $62.96

Island Time

  • Shirt: $19.99

  • Hat: $19.99

  • Magnet: $7.99

  • Cup: $22.99

  • Total: $70.96

Beach and Surf Depot

  • Shirt: $24.95

  • Hat: $19.95

  • Magnet: $6.95

  • Cup: $24.99

  • Total: $76.84

This story was originally published May 30, 2025 at 6:00 AM.

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Anna Claire Miller
The Island Packet
Anna Claire Miller is a former journalist for the Island Packet
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