Nationwide discount children’s clothing chain to open store in Bluffton. Here are the details
Once Upon A Child is set to open in Bluffton on Thursday, March 6, bringing affordable and sustainable shopping to the Lowcountry.
Kids are constantly growing, which often means items like shoes and clothing can be both challenging to find and costly.
Once Upon A Child offers a sustainable solution to this common problem for families by providing a place where people can buy and sell gently used children’s clothing, toys and other needed items, all while giving these items a second life and reducing waste.
The new location will be at 1202-A Fording Island Road, near God’s Goods Thrift Store, Hilton Head BMW and Whisper Creek Spa.
To mark the grand opening of the Bluffton location, local owner Leah Baker has planned a series of events throughout the weekend.
Here is what you can expect each day:
Thursday, March 6: Grand opening day starting at 10 a.m. The first 25 customers will receive a $25 gift card, with a giveaway for a gently used Radio Flyer Red Wagon. A balloon artist will also be onsite from 5-7 p.m.
Friday, March 7: A giveaway for a gently used wooden dollhouse and face painting from 4-6 p.m.
Saturday, March 8: A giveaway for a new Little Tikes Bounce House, with Princess Elsa visiting from 2-4 p.m.
Sunday, March 9: Customers can earn double points for every $10 spent at the store and enter to win a $200 shopping spree. Darth Vader will be onsite from 2-4 p.m.
Additionally, all weekend long, customers who spend $50 or more will receive a $10 off coupon for future use, and the first 25 customers to check out will receive an exclusive tote bag.
Baker, the store’s owner and self-described lifelong thrifting enthusiast, said she was introduced to the Once Upon A Child concept 15 years ago and saw it as the perfect opportunity to open a family-focused resale store.
Two years ago, Baker and her late sister signed the lease to open the new store together. By opening the store, she is fulfilling a shared dream she once had with her late sister, who moved to the Bluffton area to help open it.
“Even though my sister isn’t here, I’m so excited to open the store and be a part of this community,” Baker said. “My team and I have worked so hard to get this together, and we’re ready.”
Unlike typical consignment stores, Once Upon A Child doesn’t require appointments and pays customers immediately for items they bring in.
Families can both buy and sell with ease, receiving cash on the spot for their items. The store also ensures that all products meet strict safety standards, pulling recalled items from shelves and conducting regular checks to ensure compliance.
With two children of her own, Baker’s goal is to create a welcoming space where local families can shop affordably and sustainably.
For more information on the buying process and event details, visit the Once Upon A Child webpage or call (843) 757-7523.
The store will be open from 10 a.m. to 8 p.m. on Monday through Saturday and from 11 a.m. to 6 p.m. on Sunday.
About Once Upon A Child
Once Upon A Child is a national leader in the resale of gently used kids’ merchandise, including clothing, toys, baby equipment, books and more.
With over 420 franchised stores in the U.S. and Canada, Once Upon A Child is part of Winmark, which also franchises other brands like Plato’s Closet, Play It Again Sports, Style Encore and Music Go Round. For more information, visit www.onceuponachild.com.
This story was originally published March 6, 2025 at 6:00 AM.
