The Roasting Room, above the Corner Perk at 1297 May River Road in the Promenade, is set to open Dec. 4, according to owner Josh Cooke.
The lounge, which will feature a full bar and eight beers on tap, has been constructed with the intention of creating a space for original music -- which is distinct from live music.
In other words, you won't hear yet another cover of "Margaritaville" or "Brown-Eyed Girl" at The Roasting Room.
"We want to feature people playing music that they wrote," Cooke said.
In addition to booking artists who write and play their own music, he plans to have a regularly scheduled singer-songwriter night to feature local musicians.
It may not seem like the most lucrative business model, he said, since shows will have a cover charge.
But it's a method that he thinks will be worth it in the long run.
"I don't want to base decisions on what makes the most money," Cooke said. "I want to create the most interesting concept."
And by charging a cover, more proceeds go back to the artist, he added.
The first scheduled artist to play at The Roasting Room will be Angie Aparo, set to perform at 9 p.m. Dec. 4. Tickets are $10 at the door.
Although Cooke toyed with the idea of renting out the second floor for office or residential use, he made up his mind in February to use it as an expansion of his business downstairs.
"I always wanted to do something neat" with the second floor, Cooke said. He opened Corner Perk at its current location about a year and a half ago. The original coffeehouse opened in 2009 on Burnt Church Road.
The success of the Corner Perk -- in conjunction with what Cooke calls the Promenade's "second wave" of development -- made it financially prudent to expand the business this year, he said. During the day, The Roasting Room will operate as a coffee lounge.
The Roasting Room is predominately a wooden interior: Reclaimed cypress is used as wall decor, tabletops are glass-covered pallets while the bases are bourbon barrels, and the bar was created from a local cedar tree.
"The wood makes the room feel so warm," Cooke said.
In addition to concerts, The Roasting Room will have a ladies' night on Tuesdays, a guys' night on Wednesdays and occasional events such as a wine and vinyl night (and, yes, that does mean BYO vinyl if you so choose). There are also plans for a bacon-and-bourbon bar, with a menu that includes things such as bacon-wrapped sirloin bites.
The room can also be rented out to be used as an events venue.
In Cooke's opinion, The Roasting Room represents a new phase of Bluffton that highlights its "eclectic, artistic" feel.
"There is a forward progression of culture in this town," Cooke said.
The Roasting Room will be open 7 a.m. until late night from Tuesday to Saturday.