Jeep Just Brought Back A Classic Wrangler Name From The CJ Era
The Ninth Stop in Jeep's Twelve 4 Twelve Journey
Jeep's Twelve 4 Twelve series is basically a greatest hits album for Wrangler fans, with each special edition nodding to a different slice of Jeep's wild past. So far, we've seen everything from the Wrangler Whitecap to the rowdy Moab 392. It's clear Jeep wants to reel in younger, deeper-pocketed buyers, but they're still keeping an eye on value.
Now comes the ninth installment, and it delves further into Jeep's heritage than most previous releases. Jeep has unveiled the 2027 Wrangler Laredo, reviving one of the brand's best-known nameplates that first gained popularity during the CJ era before continuing into the original Wrangler in the late 1980s.
Rather than simply bringing back an old badge, Jeep says the new Laredo blends the spirit of the classic trim with the capability of today's Wrangler Willys. The production model also stays remarkably close to the Easter Jeep Safari concept that first introduced the design earlier this year.
Southwest-Inspired Styling Inside and Out
The Wrangler Laredo borrows its swagger from the American Southwest and the Texas border town it's named after. Think earth tones everywhere, with bronze accents swapping out the usual black trim you see on most Wranglers.
Outside, you get a Gobi-colored grille, bronze beadlock wheels with chunky 35-inch KO2s, bronze tow hooks, and throwback graphics all over. There's even a lasso-shaped ‘4WD' decal out back. Jeep's also reviving the classic tan soft top, but if you want something fancier, there's the Sky One-touch power top for four-doors or a regular black hardtop. Every Laredo rolls out with the Xtreme 35 Package, so you get a one-inch lift and extra ground clearance right from the factory.
Step inside, and the throwback vibe keeps rolling. Heated, power-adjustable Bison Brown Nappa leather seats feature Mayan Gold stitching, while black trim accents the dash, center console, and doors for contrast. Jeep's sprinkled in some exclusive touches too: Laredo badges, a rear swing gate plaque with the coordinates for Laredo, Texas, and even a sneaky cowboy hat graphic hidden in the HVAC controls.
Built on the Willys, Ready for Orders Soon
Under the skin, the Laredo is all Wrangler Willys, so you're still getting that Trail Rated badge and the beefy Xtreme 35 gear. Hook up the optional trailer hitch, and you can tow up to 3,500 pounds. Two-door or four-door? Take your pick.
You can put your name down for a 2027 Wrangler Laredo later this month. Jeep isn't giving it its own sticker price – instead, you'll pay $1,995 more than a Willys with the Xtreme 35 Tire Package. So if you want a Wrangler that stands out but still does all the Wrangler things, the Laredo is your ticket.
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This story was originally published July 13, 2026 at 7:15 AM.