Would you believe that the University of South Carolina Beaufort has recently signed an $85,000 contract for market research concerning a name change?
Why? For what benefit?
Here are reasons to keep the name:
USCB was founded in downtown Beaufort, which is nationally recognized for its history and beauty.
How many qualified students could receive scholarships during this economic downturn from the $85,000 to be wasted?
Beaufort County taxpayers issued bonds to construct facilities for the USCB and the Technical College of the Lowcountry campuses on U.S. 278; $75 million of funding is diverted from school and county operations to retire these bonds. Now USCB wants to insult Beaufort taxpayers by considering a change in name.
Beaufort provides other major support. A committee recently raised funds for more than 50 scholarships for a new arts program at the Beaufort campus.
There will be many more costs for sign changes, new stationery and who knows what else. Have these been considered?
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Apparently, USCB's administration and board think a name change is more important than using available funds for education and community enrichment.