Beaufort News

Newspapers launch dealsaver program Monday

Everyone loves good deals, and beginning Monday, The Island Packet and The Beaufort Gazette will offer them twice weekly.

The newspapers are launching dealsaver, a local program promoting discounts of 50 percent to 90 percent at restaurants, service providers, entertainment venues, classes and events on Hilton Head and in Bluffton, Beaufort and other Lowcountry communities.

Dealsaver will compete in the burgeoning online deals market made popular by group-buying sites such as Groupon, LivingSocial and Amazon. Unlike Groupon, dealsaver won't require a minimum number of buyers to sign up before a deal becomes official.

Deals will be announced on the newspapers' websites, islandpacket.com and beaufortgazette.com, and promoted in pages of the newspapers.

People interested in deals must first sign up online at islandpacket.com or beaufortgazette.com. Look for the dealsaver promotion on the right side of the page. Then click and follow the prompts. It's also possible to sign up by going directly to dealsaver.com and following instructions there.

Dealsaver promotions clipped out of the newspapers will not be redeemable at participating businesses; coupons must be obtained online.

Dealsaver's local focus distinguishes it from many existing online discount programs, according to Sara Johnson Borton, president and publisher of the Packet and the Gazette.

"We believe our advantage is our hyper-local emphasis," Borton said. "We'll be able to provide certain businesses with an effective way to showcase a deal online and in our printed products."

Dealsaver is a product of the Packet and Gazette, and their California parent company, The McClatchy Company. McClatchy hopes to introduce dealsaver in all 29 markets where it owns daily newspapers by the end of the year. Several of the company's publications, including those in Miami, Dallas-Forth Worth, Raleigh, N.C.; and Fresno, Calif., already have launched dealsaver.com programs.

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