After a two-year hiatus, It's Me! Fashions has returned to Bay Street, next to its former location at the corner of Bay and Charles streets.
The fashion and accessory store stood at that corner for 18 years before owner Sandra Breland decided to retire about two years ago.
Breland's retirement, however, was short-lived.
"I just wasn't happy not working," Breland said. "I guess I worked so long, it's just become part of me."
When the Butterfly Shop at 928<2009>1/2 Bay St. announced it was closing, Breland jumped at the chance to revive her store in a new space, she said.
It's Me! Fashions reopened in February and offers clothes, shoes, jewelry, purses and other accessories for women, Breland said.
Breland, of Ridgeland, has worked in retail for more than 25 years and owned stores in Hardeeville, Bluffton and Hampton County, she said.
Beaufort's historic Bay Street has seen many stores come and go in the past year and a half. Many of their owners attrithe closings to the economy.
Breland said a smaller store size will allow her to capitalize on Bay Street's location without draining the budget, hence her decision to open in a space of about 400 square feet.
"I have something in every single spot of the store," Breland said. "Bay Street has its bad months, but it has its good months, too. You just have to make the most of the good times."
It's Me! Fashions is open 10 a.m. to 5 p.m. Monday through Saturday.