New Sea Turtle Marketplace coming together as Pineland Station comes down

The conceptual layout for Sea Turtle Marketplace, which will replace Pineland Station on Hilton Head Island.
The conceptual layout for Sea Turtle Marketplace, which will replace Pineland Station on Hilton Head Island. Wood+Partners Inc.

Plans for the new Sea Turtle Marketplace are beginning to take shape as the old Pineland Station is slowly coming down.

The project, led by Virginia-based developer Wheeler Real Estate Co., will completely revamp the 40-year-old, worse-for-wear shopping center at William Hilton Parkway and Mathews Drive on Hilton Head Island.

In new designs submitted to the town this month, land planning firm Wood + Partners, Inc. details the layout of the new mall, which will include seven new buildings, new parking and redesigned access points to the parkway and drive.

The new plans update the original proposal first endorsed by the town's Design Review Board late last year by moving some of the buildings' location within the center and adjusting parking accordingly. They also ditch plans to build a gas station planned at the center and increase the patio and walkway space for pedestrians.

The board unanimously approved the new designs on Tuesday. Board member Kyle Theodore, who works for Wood + Partners, abstained.

"One of the things I like about the project is all of the original concepts, different things than we've seen in the past," said Jake Gartner, chairman of the review board and owner of Hammerhead Custom Builders. "I'm certain final will come back and look great ... I think we're on the right path."

The entire redevelopment is expected to cost $20 million to $30 million, the developers have said.

After final approval from the review board later this fall, permitting and new construction could begin early next year, said Court Atkins architect James Atkins, who helped design the projects.

The existing Steinmart and Starbucks buildings will be the only to remain in their current locations for the new mall, according to the plans.

The remainder of the existing Pineland Station will be torn down to make way for a new anchor retailer, two smaller junior anchor retailers, a smaller box store, about 16 to 20 shops and restaurants.

Renovations to the exterior of the Steinmart and mall demolition are underway now. Steinmart and Starbucks are open during the work.

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