Apex Broadcasting Inc. of Charleston has agreed to buy WHHL-104.9 FM in the Hilton Head Island area in a deal valued at $682,500, according to filings with the Federal Communications Commission.
The seller is Low Country Radio LLC, The (Charleston) Post & Courier reports.
Apex also is acquiring the rights to sell airtime on and otherwise operate WHHL under a separate agreement. The financial terms of that deal with Low Country Radio weren't disclosed.
WHHL is an oldies-format station nicknamed "The Surf."
The CEO of Hilton Head-based Low Country Radio is former Charleston radio personality C.J. Jones.
Apex Broadcasting is owned by Dean Pearce. It operates five local FM stations: Kickin' 92.5; Mix 95.9; 99.3 The Box; Star 99.7; and 101.7 Chuck FM. Apex also has several stations in the Florida panhandle serving the Destin and Fort Walton Beach markets.