It's Only Natural health store closes store, goes online

Another Beaufort-area business has closed its brick-and-mortar store and set up shop in cyberspace.

It's Only Natural, formerly at 110 Sea Island Parkway, Lady's Island, has closed its store after 13 years and is changing its business model to pare expenses, owner Joyce Tallmadge said.

"It's the 21st century and people are buying on the Internet and at farmers markets, and it's a lot easier to do without the overhead," she said.

It's Only Natural's products include gluten- and wheat-free foods, low-sodium products, organic and grass-fed meats, cage-free chicken, tea, and organic cheese. It also carries supplements and beauty products.

Going online doesn't mean It's Only Natural will lose its local, personal presence, Tallmadge said. The business makes home deliveries and operates a stand at the Beaufort Liquidators flea market, 5 Parker Drive, Beaufort.

"I've never had so much fresh air as I've had in the past month," she said of the changes.

Tallmadge said the shop is also working with United Church of Jesus Christ, 1801 Duke St., Beaufort, on cooking and raw food classes. She hopes to begin those in a few weeks.

It's Only Natural is not the first long-standing business to go online. In January, Michael Rainey Antiques put his 702 Craven St. building up for sale after 20 years at the location. He now focuses on attending antiques shows and making online sales.

Information: 843-986-9595,

In other changes about town:

  • Lowcountry Running Co. LLC, 95 Factory Creek, Lady's Island, is closing Sunday after about seven months in business, according to its Facebook page. Owner Bob Lamb's message said many things led to the decision. He is running sales until then.
  • Information: 843-379-1800,

  • Sunset Slush, featuring more than 30 flavors of Italian ice, is now open in Habersham at 8A-1 Market St. The business also caters.
  • Hours: noon to 9 p.m.

    Information: 843-812-9368,

    Follow reporter Erin Moody at

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    Health food store moves to new location, Feb. 21, 2011

    Tideland Realty moves in advance of demolition for park on Lady's Island, Jan. 4, 2013