The cash-strapped Arts Center of Coastal Carolina has hired a new marketing vice president in hopes of bringing new patrons and drawing bigger crowds to the Hilton Head theater.
Andrea Gannon, who has 25 years of marketing experience, assumed the post about 10 days ago, replacing David Martin, who is returning to Delaware.
It's the latest effort by the center to show the town of Hilton Head and others it is doing its best to boost revenue. The center, which has been operating in the red, is hoping the town or another entity will purchase its 16-year-old building and relieve it of high maintenance and repair costs.
Town officials, who have already given the center a $346,000 advance on bed-tax money originally scheduled to be disbursed next year, have yet to say what they will do.
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Gannon has held previous marketing positions with Sea Pines Resort, Marriott Vacations International and Anderson Communications.
Her salary was not disclosed in a press release issued by Tom Gardo, head of the Denarius Group, which is handling public relations for the arts center. Efforts Wednesday to reach Kathleen Bateson, the center's president and CEO, were unsuccessful.
"Andrea is a seasoned marketing professional with a full understanding of our regional market and the arts community as well as digital and social media marketing," Bateson said in the release.