Mira Scott likes to watch the tourists line up at the Sea Pines rotary on Saturday mornings while working in her new art studio on Hilton Head Island.
Picture This Gallery had called 124 Arrow Road home for nearly 30 years, but the gallery and new studio moved to 26 Palmetto Bay Road on June 24 and reopened with a different business model.
Once a place for several artists to feature their work, the studio now focuses more on Scott’s own talents and its reopening serves as the debut of her Mira Mira brand — a collection of jewelry, notebooks, ornaments and coloring gift packages based on Scott’s paintings.
“The artwork is what everyone calls very fun, colorful, whimsical, happy,” she said of her work. “It’s the reflection of the environment I live in.”
Scott has also published a new adult coloring book, which fits in nicely with the trend of grownups coloring as a creative outlet and for relaxation.
“The difference (between mine and traditional adult coloring books) is that the drawings are actually inspired by real paintings rather than just doodles,” she said. “They tell more of a story.”
Pictures in the coloring book are all previous works by Scott and feature a description of what inspired her to create each piece.
Scott launched her coloring book at the beginning of the year through Hatchfund, a fund-raising site geared toward artists, where she surpassed her initial goal.
She said she received “amazing support from the community.”
During her new business venture, Scott said she came to realize how important social media was to establishing her work as a brand. After hiring a social media intern and high school senior, Abigail Rasch, Scott said she recognized that this was the way to go. She’s already started using Twitter and Etsy to sell her coloring book online.
Scott said she would advise all businesses on Hilton Head to get with the social media program.
“People are so visually oriented, and there’s so much info out there, I could spend hours a day reading,” she said. “Visual is such a quick impact; a picture’s worth a thousand words.”