Although the event celebrates long drives of the golf course, the RBC Heritage Presented by Boeing is encouraging more people to ditch their drive to the tournament and take a bike.
The Heritage will offer free bicycle parking and entrance into Sea Pines for ticket holders and volunteers in an effort to reduce traffic on the roads during the PGA Tour event, which runs April 15-21.
Cyclists must present tournament or volunteer badges at either the main gate on Greenwood Drive or the Ocean Gate near South Forest Beach Drive and Cordillo Parkway.
Bicycle parking will be located at the tennis courts at Harbour Town and in the parking lot near the 13th hole green off Plantation Drive.
Volunteers from the Kickin' Asphalt Bicycle Club and local bike shops will help cyclists park and lock their bikes.
Check back with The Island Packet and Beaufort Gazette for updates, and follow reporter Brian Heffernan at twitter.com/IPBG_Brian .