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Advertising in The Packet

Downloading Adobe Acrobat

Many of the links on this page can be used to download PDFs. Adobe Acrobat is free software that is necessary to open these documents. If you do not have Adobe Acrobat on your computer, click below to download it for free.

Media Kit

• Click here to download the 2007 Rate Card
• Click here to download the 2007 Spec Sheet
• Click here to learn more about the Hilton Head Island-Bluffton market
• Click here to learn about advertising in color
• Click here to learn more about Island Packet readers
• Click here to view Island Packet circulation figures
• Click here to view Island Packet Quick Fact Sheet
• Click here to download PDF instructions (Macintosh)
• Click here to download PDF instructions (Windows)

Online Advertising

The Island Packet offers a variety of online advertising opportunities, including banner advertisements, section sponsorships, online e-commerce stores, and products for specific markets, including car dealerships and apartments. For online rate and product information, contact one of our sales representatives at (843) 706-8100, or click here.

Non-Daily Publications

The Island Packet publishes several specialized publications on a regular basis. Click on each one for advertising rates.

• The Guide (weekly)
• The Bluffton Packet (weekly)
• TV Week (weekly)
• The Sun City Packet (monthly)
• Special Sections (monthly)
• The Newcomers Packet (annually)
• From House to Home (bi-monthly)

Other Advertising Options

Direct Mail Click here to learn more.

Ad Notes Click here to learn more.

Creating Advertisements

Part of the service we deliver is designing, typesetting and producing your ad to your specifications. It is a FREE service offered to our customers. Call one of our sales representatives at (843) 706-8100. They will be happy to come to your business location and help you plan an effective advertising program. Back at the office, the sales representative will work with our team of talented graphic artists to design the campaign. Our classified Ad-Visers will gladly help you word your classified line ad for the best results. Call them at (843) 706-8100.

To send artwork to The Island Packet via FTP, please contact helpdesk@lowcountrynewspapers.com.

Retail Advertisements

Retail ads are ads with a border around them that appear on pages containing news or other information. A full-page retail ad is 6 columns wide by 21 inches deep. Smaller-sized ads also can be run from 1 column up to 6 columns wide.

Click here to download The Island Packet's Retail Advertising Contract in PDF format.

Classified Advertisements

Classified ads appear in a certain section of the paper along with other ads of the same type such as real estate, automotive and employment. A full page classified ad has 9 columns. Smaller-sized ads also can be run from 1 column up to 9 columns wide.

Click here to download The Island Packet's Classified Advertising Contract in PDF format.

There are two types of classified ads: Display ads and line ads:

A display ad may contain artwork, logos and different-sized type.

Line ads are usually just type, all the same size and appearing in columns, one after another. These are sometimes generally defined as "want ads," but there are many other types, including yard sale, real estate and automobiles. The price of these ads is determined by the number of lines, how many times it runs and whether it is a business ad or a private party ad.

Classified ads may be placed over the phone at (843) 706-8100 or you may place a classified ad online with our secure server by clicking here.

All display ads for retail and classified must be submitted three working days in advance.

Fliers Inserted into The Island Packet

Your advertising message, in the form of a flier or pre-printed piece, can be inserted in The Packet on the day of your choice. You can get the number of fliers printed (minimum of 5,000) that you would like us to put in the paper, and we will insert them for you. You can "zone" your insert to a particular area to customize your message (example: home-delivery papers only, mainland papers only, specific communities, etc.). The cost for the inserts depends on the quantity we insert and is usually far less expensive than postage to mail the flier. Remember, though, the printing must be arranged with an outside printer of your choice. The fliers must be scheduled and delivered to The Packet's office five days before the date of insertion.

Credit Application

Click here to download an advertiser credit application in PDF format. (1 MB download)

Click here to download an advertiser credit card authorization form in PDF format. (866 KB download)