After reading the headline about Beaufort County School District's SAT scores, ("Beaufort County SAT scores drop for second year in a row"), I was disappointed about the results.
But I continued to read the entire story. After doing so, I was much more disappointed with the newspaper.
Why didn't someone say, "Wait a minute, three of the four schools whose students took the test in 2011 increased their scores in 2012." Or, "You can't do a year-to-year comparison and include a school whose students didn't take the test in 2011." Or perhaps, "This headline is a disservice to the students and teachers in Beaufort County who are working so hard to improve their results."
I certainly hope the reason was not that sensational headlines, misleading or not, sell papers.