Continuing a trend among several of Hilton Head Island's large hotels, The Westin Hilton Head Island Resort & Spa today will unveil the first 120 of 412 guest rooms scheduled for renovation.
The Westin is about halfway through a $30-million, seven-stage makeover that will include a redesign of the entrance, lobby, meeting spaces, restaurants and bars at the island's second-largest hotel.
"The Westin Hilton Head Island at one time in the '90s was a five-star property, and what we're doing is repositioning it to compete again as a five-star resort," said Skip James , the resort's director of sales and marketing. "This will allow us to regain our prominence as the premier luxury vacation destination resort."
He says the improvements aim to attract new clientele and compete with other luxury resorts, including The Cloister Sea Island, Kiawah Island Golf Resort , Reynolds Plantation and the Ritz-Carlton at Amelia Island Resort.
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Room improvements include adding Westin Heavenly Beds, new headboards with LED reading lights, a soaking tub for the bathrooms, ergonomically designed chair and desk, and an iPod docking station.
A pool, decks and fitness studio were completed in earlier stages of the plan.
James says the hotel plans a grand reopening April 19, in time for Hilton Head's annual PGA Tour event, the RBC Heritage Presented by Boeing.
The Westin renovation is one of several recent resort facelifts completed or planned.
Omni Hilton Head Oceanfront Resort (formerly Hilton Oceanfront Resort) started a two-phase $17-million renovation last week. The first phase will redesign interior and exterior public spaces and add a third pool. A second phase, beginning next November, will renovate 323 guest rooms.
Sonesta Resort Hilton Head Island (formerly Crowne Plaza at Shipyard Plantation) will begin a $30-million renovation of its 340 guest rooms and its public spaces in December. It also plans to add a spa.
Hilton Head Marriott Resort & Spa plans a renovation next October. Marriott representatives could not provide details Tuesday.
The Beach House (formerly Holiday Inn Oceanfront) completed a $5-million renovation of its 202 guest rooms and public spaces in March.