Delk Haigler, the general manager of the new Buffalo Wild Wings, hopes to see a line outside the door the morning of July 9 when the Beaufort restaurant opens.
He plans to give the first 100 people in the door coupons for free chicken wings for a year. It's a door prize that has been so successful at other locations that videos have popped up on YouTube of people camping out overnight to be at the front of the line.
"A lot of that happens more where people are familiar with who we are," he said. "There's a cult that goes with that."
The sports bar and grill will open at 121 Robert Smalls Parkway, about seven months after construction began. Haigler, whose family is from the area, hopes the restaurant will fill a few niches in Beaufort.
It will keep the kitchen open until closing time, which will be as late as 2 a.m. some nights. A full sports package means customers can ask employees to switch one of the 50 TVs to a game they want to watch, he said.
"And then, we'll have 30 draft beers on tap," he said.
About 100 employees have been hired, and training began Friday.
Buffalo Wild Wings originally considered locating on Hilton Head Island, he said, but decided on Beaufort. Nationally, the restaurant has done well with military families, so the proximity to Marine Corps Recruit Depot Parris Island and Marine Corps Air Station Beaufort was key, he said.
Hours are 11 a.m. to 1 a.m. Monday through Thursday, 11 a.m. to 2 a.m. Friday and Saturday, and 11 a.m. to midnight Sunday.
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