The Heritage golf tournament made its move into the social media world last year, when tournament mascot Sir William Innes made a splash on Facebook and Twitter, keeping his "friends" and "followers" updated on tournament news and pleading for them to get their plaid on.
Now the tournament has enlisted a few fans to help with its foray into new technological territory.
Six fans -- Bo Milbourn, Ann-Marie Adams, Jane Jude, Crissie Elrick, Kristy Lynn Littlejohn and Suzanne Anderson Culp -- earned the honor of serving as social media reporters during Heritage Media Day next Monday.
Fans were asked to send "Willie" a message on Facebook or Twitter telling him why they love the Heritage, and the six winners were selected from those who did. The winners will have access to all Heritage Media Day events, and they will post real-time updates to Facebook and Twitter. Three of the winners also plan to play golf that day, and the other three will ride around the course and provide updates on the action.
"It's a great way to get the community involved in the Heritage in a different way and be able to get information out to parts of the population that maybe our advertising doesn't get to and spread the good word of the Heritage," said Angela McSwain, the tournament's marketing director. "A big part of our marketing plan this year was to reach a new audience. We want a younger ticket-buyer. ... We felt this was one way to reach a broader audience."
WAITING LIST FOR HERITAGE PRO-AM SPOTS
With nearly two months to go before the Heritage tournament, no spaces in the Monday and Wednesday pro-am events are available, the earliest sellout in the tournament's history, McSwain said.
The Monday pro-am is completely sold out. Some spots in the Wednesday event could become available closer to tournament time -- some spaces are being held in the event the tournament secures a title sponsor -- but there is already a waiting list for those spots.
"It's awesome that we're in the place where we are," McSwain said. "It's because of locals here in the Hilton Head area that really know how important the tournament is and they want the tournament to put its best foot forward. Selling out our pro-am spots is something that will look very good to a potential sponsor."
NIZOLEK 11TH AT BALLANTYNE
Bluffton junior golfer Kylie Nizolek posted scores of 78 and 86 to tie for 11th in the girls 13-18 age division of the Ballantyne Junior Open on Feb. 11-12 at The Golf Club at Ballantyne in Charlotte, N.C.
Nizolek, a standout on Bluffton High School's girls team, finished 14 strokes back of champion Jessica Hoank of North Augusta.
The field consisted of 32 of the top junior players from North Carolina and South Carolina.