Aaron Lorell is traveling the country in pursuit of an American dream of sorts.
And at each stop, he’s taking up two parking spaces.
Or a fire lane.
After Lorell lost his job two months ago in California, he flew to New Jersey, bought a firetruck and started a cross-country journey with a friend. Their goal is to make American-made products easier to buy.
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To accomplish that, Lorell is asking big-box retailers like Walmart to create aisles that carry only American-made goods, similar to the way grocers have organic-specific aisles.
He calls them "patriot zones." "Everybody really wants to support their country... but when it's going to change your shopping time from a half hour to three hours to try to read the fine print [on labels], time just necessitates that people skip it," Lorell said.
Lorell has stopped the red firetruck on Hilton Head Island for a few days to spread his idea.