Hilton Head Island officials believe they've set rules that prevent "visual clutter" while still allowing business owners to attract customers.
Revisions to sign regulations, designed to make it easier for businesses to advertise special promotions and events, were approved June 5 by Town Council.
"These changes will make the sign code more flexible and helpful to business owners, while still maintaining the character of Hilton Head Island," senior planner Anne Cyran said.
Standards regulating the number, location, size, materials, lighting, landscaping and design of "permanent, highly visible commercial signs" have not changed, Cyran noted.
"It's not a large-scale overhaul," she said.
The most notable changes:
Jim Loniero, managing partner of Giuseppi's Pizza & Pasta at Shelter Cove, said sandwich boards and chalkboards offer a convenience to customers and help businesses attract passersby.
"It saves them time from going into the restaurant and asking what the specials are," Loniero said. "They can make their decision right there and then. And they may see something -- a special -- that could draw them into the restaurant. There is the possibility it could help direct more foot traffic into the restaurant, and we plan on taking advantage of that."
Loniero believes the town should continue to ban signs advertising sales and grand openings and says larger signs and banners detract from the island's charm.
"I don't think that's (in) good taste and could get out of hand," he said.
Follow reporter Tom Barton at twitter.com/EyeOnHiltonHead.
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