Margaritaville will renovate and rebrand the newly acquired Tan-Tar-A Resort in Missouri.
Margaritaville will renovate and rebrand the newly acquired Tan-Tar-A Resort in Missouri. Margaritaville Holdings Submitted
Margaritaville will renovate and rebrand the newly acquired Tan-Tar-A Resort in Missouri. Margaritaville Holdings Submitted

With Latitude Margaritaville Hilton Head set to break ground, what’s next for the Jimmy Buffet brand?

July 13, 2017 01:51 PM

UPDATED July 20, 2017 03:59 PM

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  • Lining up to buy a home at Jimmy Buffett's Latitude Margaritaville becomes a party

    More than 300 people camped out overnight for the Monday morning sales opening of Latitude Margaritaville Daytona Beach. The second of the Jimmy Buffett-themed retirement communities -- Latitude Margaritaville Hilton Head -- will be in Hardeeville just up the road from Sun City. It is expected to open for sales in early 2018.