A Hilton Head Island shopping center is in line for a major overhaul.
Developers on Friday said they plan to tear down and rebuild much of Pineland Station on William Hilton Parkway.
Construction on the north-end shopping center could start early next year, said Jonathan Guion, regional partner of Wheeler Interests, which is based in Virginia Beach, Va. The project will cost $20 million to $30 million.
Plans call for about 140,000 square feet of commercial space, including a new anchor retailer, a smaller box store, about 23 shops and a gas station.
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Starbucks and Stein Mart will stay at the site, according to conceptual plans filed with the town. Construction will occur in phases, so current shops can remain open and move into new space as it is completed.
Guion declined to name possible tenants but said they should be announced soon. The retailers won't be big-box stores such as Walmart, he said.
"With the smaller size of the center, we're looking for specialty-type stores," similar to Stein Mart, he said.
Part of the expansion will be on 10 acres purchased from the town this spring.
The company paid $1 million for land near Mathews Drive to create space for the makeover. Five of the acres are wetlands and won't be used for development.
The land behind the mall "allows us to push the shops back so they aren't in your face on the street," Guion said.
Wheeler Interests owns shopping centers along the East Coast, including 12 in South Carolina.
Anchor stores at those centers include Farm Fresh, Food Lion, Stein Mart, TJ Maxx and Dollar Tree, according to its website.
The company has wanted to redo Pineland Station for some time.
Built in the late 1970s, the plaza needs renovation and has a number of vacancies.
Guion said it's old-fashioned design turns off shoppers and retailers. Stores are bunched in the middle of the complex, facing each other and not the road.
"It's not functional anymore," Guion said. "Most shoppers want to see what is there and not have to wander through; retailers don't like it because no one can see them."
Compare the old and the new
Drag the slider handle near the bottom of these images back and forth to compare the existing Pineland Station facades with the proposed redesigned buildings.
Follow reporter Dan Burley on Twitter at twitter.com/IPBG_Dan.