Darlene Kelly hoped closing Simply Southern Too in October and focusing on the original store, Simply Southern Decor & More, would be enough to save the consignment and resale business.
But it wasn't, and Simply Southern at 709 Bay St. in downtown Beaufort is closing as early as Wednesday.
"I have ate, slept and breathed this store for the last five years it has been open," she said.
Kelly said slow sales and a poor economy forced her decision, along with a number of personal and business troubles this year.
She is liquidating her inventory and sorting out consignment items for owners to pick up, but still has a back room of items left from Simply Southern Too's closing that need to go. Some consignment items are being sorted out to return to their owners, while others are being sold at deep discounts for cash or check.
The business started on Charles Street in 2009 and moved to Bay Street after a year. The second store opened in spring 2012 at 705 Bay St.
Tara Tracy and Brian Shepler, former owners of Limpin' Janes Old South Eatery, which burned in the Georgetown fire this summer, are renovating 705 Bay St. to open a restaurant and wine bar.
Kelly said she doesn't know what her plans are, but she is interested in opening another business downtown in the future.
"I can't think past this," she said. "But I feel like I'm so embedded in Bay Street, I just can't imagine myself anywhere else."
After the store officially closes, Kelly intends to hold yard sales for any remaining inventory.
In other changes about town:
- Mattress Firm will move into the 348 Robert Smalls Parkway storefront, next to Walmart, left empty this year when Dollar Tree moved to a freestanding store at 201 Robert Smalls Parkway, according to a sign in the window. The next closest Mattress Firm is in Bluffton.
- Two-hour free holiday parking in downtown Beaufort ends Wednesday, and drivers will need to pay the meters for the entirety of their stay. Some stores are giving out free one-hour parking tokens, and those can continue to be used in meters.
Follow reporter Erin Moody at twitter.com/IPBG_Erin.