Hilton Head Island's Red Fish restaurant will open a Bluffton location in early March.
The new restaurant, also to be called Red Fish, will be at 32 Bruin Road, the former site of Myrtle's Bar & Grill, which closed in November.
Red Fish owners purchased the property soon after the closing, co-owner Robby Maroudas said.
"A friend of ours kept telling us he was doing more and more business in Bluffton and was seeing it change," Maroudas said. "One night we checked out the scene, what was going on, and felt it had a nice community, family vibe that we would fit in."
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Maroudas and his partners also own Alexander's and Old Oyster Factory restaurants, both on Hilton Head.
He said the property's position in Old Town's increasingly vibrant economic climate made it a great location for the partnership's first off-island expansion.
The building, a converted post office, also attracted the owners.
"We liked Myrtle's because it was a standalone building with plenty of parking, which is hard to find," he said.
Attempts Tuesday to reach a Myrtle's representative were unsuccessful.
Maroudas said the new Red Fish will share much with its island namesake.
Plans are to mimic the restaurant's interior, and the menu will have many of the same seafood and steak items "with a little added Bluffton flair," he said, declining to elaborate.
Red Fish spokeswoman Katie Manley said the restaurant might add brunch at the new location to "give it a Bluffton feel."
Preliminary plans have been filed with Bluffton's Historic Preservation Commission to expand outdoor seating and build an outdoor deck with a fireplace "to provide al fresco dining space," according to town documents.
The plans do not include a request for outdoor sound equipment or entertainment, which is prohibited by town law because the property is next to a residential zone, according to the documents.
Maroudas declined to discuss the proposal since the plans are still being reviewed.
"We are definitely looking to keep the historical aspects of the building intact," he said.
Follow reporter Dan Burley on Twitter at twitter.com/IPBG_Dan.