- Joe O'Brien is literally a big kid in a toy shop.
On Friday, he ran around Monkey's Uncle, the toy and bookstore he is opening in Beaufort, pulling toys from shelves and boxes to show them off.
"Smell this," he said, holding up a brown cardboard carton of plastic ice-cream cones.
A cautious sniff proved it did, indeed, smell sweet.
O'Brien and his wife, Elizabeth, are co-owners of the independent toy and bookstore they hope to open in a week at 808 Bay St. Antiques and Such vacated the space in June when it moved next door to 802 Bay St.
This is the couple's first foray into retail. Elizabeth O'Brien is a teacher at Riverview Charter School, and Joe O'Brien has been a newspaper copy editor, an attorney and a car salesman, among other occupations.
But the new business complements what they enjoy most -- spending time with their 9-year-old son, their 6-year-old daughter and their friends.
"A lot of this is just a reflection of our personality and what we spend a lot of time doing," Joe O'Brien said.
The O'Briens joined the American Specialty Toy Retailing Association and attended a conference where they learned about the independent toy makers that will provide the bulk of their merchandise.
In addition to some popular brands like LEGO, and Melissa and Doug, Monkey's Uncle has toys made from recycled milk jugs by Green Toys in California; creative building and connecting toys from OgoSport in Brooklyn, N.Y.; and Corolle dolls styled in France.
"We're trying to offer different things that reflect that it's an independent store," Joe O'Brien said. "And I think a lot of people want a different shopping experience."
Monkey's Uncle will have stations where kids can play with the toys, and a resting nook for parents and grandparents to catch their breath.
Information: 843-524-6868, monkeysuncletoys.com
In other changes about town:
Information: 843-524-SDJB (7352), www.facebook.com/SweetDreamsSewnSeamsandJelliBeans
Follow reporter Erin Moody at twitter.com/IPBG_Erin.