Walgreens might be gaining some ground on its pharmaceutical and makeup competitors.
Recently, I discovered a job listing for a full-time beauty consultant at the Walgreens on Fording Island Road in Bluffton.
Job objectives and responsibilities instruct that the beauty consultant should “provide customers with solutions for their beauty needs, including mini-makeovers and skincare consultations, with an emphasis on the customers’ total look,” “(use) testers and sampling to demonstrate product application” and “(provide) expertise in product demonstrations and consultations.”
It seems like the company might be looking to add beauty experts like the ones you see at Ulta, Sephora and department store makeup counters.
I called over to the store to find out but was referred to the media relations department.
I didn’t hear back from them, but let me be the first to say that, if it is what I suspect, then this is exciting. I love makeup — to the point that I even enjoy watching YouTube videos of other people buying it.
My wallet resents my obsession with beauty products, but luckily I also like drugstore brands.
They’re cheaper than prestige brands and sometimes even better quality. They’re also convenient for the times when you need a quick solution because your compact crumbled on an important day.
There’s one huge drawback about drugstore makeup, though — you can’t try it on.
I’ve sometimes had to resort to the far corners of a CVS, Rite-Aid or Walgreens with my mother so we can sneakily test eyeliner on our hands and then hope the checkout clerk doesn’t notice our color swatches.
Half the fun of makeup is trying it out and seeing if a new trend, color or style fits you.
If a Walgreens beauty consultant is anything like I think it might be, I might just trade in my loyal CVS Beauty Bucks and switch pharmacies.