What a difference a few keystrokes can make.
Lucky Rooster owner/chef Clayton Rollison learned that last night when an employee took to social media and inadvertently posted something making it sound like the popular Hilton Head Island eatery was closing its doors for good.
That isn’t the case, Rollison assured The Packet Saturday afternoon.
“One of our captains went on social media and used restaurant slang asking other restaurant industry people to come visit if they got out early, because he was going to be the last one there. That slang could be confusing if you’re not in the restaurant industry,” said Rollison.
That Facebook post, which was made on the employee’s page and has since been deleted, said that the employee was closing the restaurant.
“He was closing the restaurant for the night, not for good,” said Rollison, while assuring The Packet that business at Lucky Rooster is booming. “Not only are we not closed, but we are actively hiring for all positions, covering our patio, and adding 50 seats.”
According to Rollison, in light of Friday night’s social media mishap, it has become clear the ways in which sites like Facebook can be both a help and a hindrance.
“Social media is a great tool for us as businesses and individuals to share what is going on in our work and home life,” he said. “This shows that how we use our words is very powerful, and that most of us tend to not read everything from start to finish.”
Lucky Rooster is open Tuesday through Sunday from 5 p.m. to 10 p.m.