Hilton Head Southern rock band Cranford Hollow is drumming up money for a new album with an online crowdfunding campaign.
Between production costs for the album and travel expenses from a 60-day tour across the U.S., the popular Lowcountry band is facing a shortage of capital.
"We're kind of broke," lead singer John Cranford said.
They turned to the Internet for help.
The group started a campaign on crowdfunding website Indiegogo last month, with the goal of raising $25,000 by Aug. 7. As of Wednesday afternoon, the campaign has raised $8,380, or 34 percent of Cranford Hollow's goal.
Anyone around the world can create a project concept on Indiegogo and ask donors to send money for his or her cause, sometimes offering incentives to those who donate.
Even if a project does not reach its goal, the creators can pocket the funds they raised after paying Indiegogo a percentage of the earnings.
Cranford Hollow is offering a number of incentives to contributors, including signed albums, guitar lessons and private concerts. The band members thought of anything and everything to make people want to support the cause and pre-order the new album, titled "Spanish Moss & Smoke," Cranford said.
Most of the money raised will go toward mastering and pressing the album. Anything leftover will go toward travel expenses for future touring, he said.
While "Spanish Moss & Smoke" costs roughly the same amount to create as Cranford Hollow's last two albums, the band's heavy focus on touring this year has strained finances.
"It's essential that we're out on the road reaching as many locations and people as we can, but it's a double-edged sword," Cranford said. "It's great that we're out, but it costs a ton of money."
Although the band is still far from its goal with 16 days left in the campaign, Cranford said he is hopeful. Touring extensively might be a financial burden now, but the exposure is necessary to get to the next level as a band, he said.
"It seems like every time we start to doubt it, we have one of those epic shows that reinstates our faith in why we're doing this."