Three public input workshops planned for Port Royal branding, marketing

emoody@beaufortgazette.comJanuary 22, 2014 

Port Royal Town Hall


Port Royal to seek public input about branding, marketing plan

The town of Port Royal plans three workshops to gather public input about its marketing and branding plans, but some members of the town's Redevelopment Commission are concerned residents haven't been given enough notice.

Announced Tuesday, the meetings with consultant Rawle Murdy Associates are scheduled for 5:30 p.m. Monday, Wednesday and Feb. 3. All will be at Town Hall, 700 Paris Ave.

The branding meetings will include three exercises, according to a release from the town. The first includes the presentation of a variety of photos from the town; the second attempts to associate the town with someone famous; the third is designed to create "visioning" or "what if" scenarios.

Those interested in attending are asked to pick a date and notify town staff by calling 843-986-2211.

The town announced the meetings on Tuesday in an email to the media. When members of the Redevelopment Commission met that afternoon, they were unaware the workshops had been scheduled and promoted. Commission members said they expected an announcement on the town's Facebook.

"I think the success of these is important," commission member Ann-Marie Adams said. "I would rather cancel and reschedule if we have not had a good-faith opportunity."

The town agreed in December to a $40,000 contract with Rawle Murdy of Charleston to develop a branding and marketing strategy for the town to draw tourists, businesses and residents.

The branding and marketing plan is due to Town Council on April 9, according to the request.

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