Watch out for tricky, misleading advertising

info@islandpacket.comNovember 18, 2013 

I have two complaints today. The first is the mad rush for the almighty dollar, which starts at Halloween, when the first ads for Christmas begin to appear on radio and TV and in newspapers. Am I the only one who thinks that this attention to the bottom line is not the purpose of the holidays? They are supposed to be enjoyed with the family and to be a chance for respite from the pressures of the day. Lord knows we certainly need it now. Maybe we should take a page from a "Seinfeld" episode, where George's father declares a new holiday that he has invented, called Festivus, and he combines all of the holidays into one.

My second is the downright gullibility of the American public. It's the 99 cents listed on every price tag in every store. Does anyone think an item is really going to cost them $14.99, not $14.99 plus tax? The price tag may read, "It's only $14.99," but it's really going to cost more than $15. Do buyers think they're getting a bargain? I realize this is a ploy designed to prey on the gullibility of people in order to promote sales.

That's fine, but please realize that's all it is and treat it accordingly.

Wally Slate


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