Discount high-end clothing store in works for Beaufort

emoody@beaufortgazette.comAugust 30, 2013 

A sign outside the former location of Beaufort Liquidation on Robert Smalls Parkway advertises the arrival of Liquidator's Clothes Line, which plans to sell high-end clothing at budget prices.

ERIN MOODY, STAFF PHOTO

The city of Beaufort's mayor, his brother and a local liquidation business owner are teaming up to open a discount high-end clothing store.

Liquidator's Clothes Line is an arm of the Beaufort Liquidation business Jeff Lowe opened in the summer of 2011.

This spring, Lowe expanded his business to include auctions and moved from 164 Robert Smalls Parkway to 5 Parker Drive. The new location has room for a weekend flea market, larger retail store and additional on-site warehouse space.

The Robert Smalls Parkway space will be the new clothing-focused business run by Mayor Billy Keyserling, Paul Keyserling and Lowe.

Billy Keyserling said he is optimistic the store could open within a month. The company is aggressively advertising through Facebook to promote its opening.

"We will have tens and tens of thousands of articles of clothing and shoes for men and women," he said.

Similar to the existing liquidation business, the clothing store will buy trailers of clothing and accessories from middle- to upper-end retailers that are not in the Beaufort area, Billy Keyserling said.

"(It's) big-city clothes at Beaufort prices, which means clothes that the demographics of Beaufort can't support in terms of a retailer coming here with them," he said.

It will also have less expensive items from mid-level department stores. Some of the more expensive items will be sold through Ebay, but most store items will be 50 percent or less than the retail price, he said.

Brands include Coach, Burberry, Sperry Top Sider, Cole Haan, Calvin Klein, Mephisto and Prada.

Keyserling said they intend to hire between 15 and 20 employees, most probably part-time, and will pay slightly above minimum wage.

In other changes about town, Beaufort's downtown businesses are playing a game of musical storefronts. Several businesses are moving:

  • Sweet Bay has expanded from 1,100 square feet at 812 Bay St. to 4,000 square feet at 915 Bay St. That storefront was previously empty. The store specializes in home and garden accessories and floral design. Information: www.sweetbaybeaufort.com, 843-379-5125
  • Green Fish Gallery moved from the basement of the George Elliot House, 1001 Bay St., to the 812 Bay St. storefront vacated by Sweet Bay. It features work by local artists and craftmakers with an open studio and demonstrations. Information: www.greenfishartgallery.com, 843-379-1122
  • Bay Street Treasures has opened in the basement space of the George Elliot House, where Green Fish was. Bay Street Treasures is an expansion of Port Royal's Village Treasures, 1215 Paris Ave., and sells furniture, decor and antiques. Information: www.facebook.com/PortRoyalVillageTreasures, 843-379-4488
  • Olin Redmon Photography has opened upstairs at 920 Bay St., Suite 25. Redmon specializes in newborn, portrait and architectural photography. Information: www.olinredmon.com, 843-812-2225
  • Local artist Hank Herring is moving his gallery from the basement of the George Elliot House to ARTworks in the Beaufort Town Center, 2015 Boundary St. Herrin will work from his home studio and said he will also be teaching art and framing classes. Information: 843-501-1806
  • Also moving to ARTworks is The Gallery, which had its final day at 802 Bay St. on Friday. Information: www.thegallery-beaufort.com, 843-470-9994
Follow reporter Erin Moody at twitter.com/IPBG_Erin.


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