A few years ago, as Hilton Head Island's annual PGA Tour event teetered without a title sponsor, Sea Pines Resort's staff was busy planning improvements that would appeal to property owners and resort guests -- and secure its crown jewel.
There was just one big problem: There was no money to do the work.
"We were sitting around making plans for improvements, but that's as far as we could take it," said Cary Corbitt, the resort's vice president of sports and operations.
"Sea Pines always struggled with cash flow," added Steve Birdwell, resort president. "That's why the past seven, eight years have been wonderful."
An infusion of cash followed The RiverStone Group's 2005 purchase of the Hilton Head Island resort, which was sold, in part, because the former owner lacked money to update its amenities. Virginia-based RiverStone has spent nearly $30 million on resort improvements in the past five years.
Plans call for another $30 million to $50 million to be spent in the next few years for more upgrades, Birdwell said.
Sea Pines officials say the improvements are part of an islandwide resurgence that will help ensure the RBC Heritage Presented by Boeing stays put and the island remains a hot spot for tourists.
The upgrades are essential to the island's future, say area officials. The Heritage, which has an $80 million-a-year economic impact, lost its sponsor, Verizon, in 2010, and a frantic two-year search was launched to find a replacement and save the annual PGA Tour stop, which has been played on the island since 1969.
In 2011, the Royal Bank of Canada inked a five-year contract as lead sponsor. At the same time, Sea Pines signed a five-year contract to remain the tournament's home.
Since then, Sea Pines has shifted into high gear, improving its facilities and golf courses.
The improvements make it more likely the tournament's long history in Sea Pines will continue for the foreseeable future, according to Heritage tournament director Steve Wilmot.
"It's tremendous. Many people don't realize the commitment the resort has made," said Wilmot, who lives in Sea Pines.
He added that the upgrades come about a year to 18 months before the tournament is set to begin negotiations to renew its title-sponsor contract with RBC and its contract with Sea Pines for the use of Harbour Town.
"Sponsors will see the commitment the resort is making, and it will make a difference," Wilmot said. "Sea Pines is truly stepping up."
Others are making big investments, too, Wilmot notes.
Redevelopment around the island ensures Hilton Head remains the sort of place the PGA Tour wants to conduct a tournament. As examples, Wilmot pointed to ongoing redevelopment of the former Mall at Shelter Cove, planned improvements to Coligny by the town, and renovations at The Beach House, The Westin Hilton Head Island Resort & Spa, Sonesta Resort Hilton Head Island, Hilton Head Marriott Resort & Spa, and the Omni Hilton Head Oceanfront Resort.
"There is definitely a renaissance happening on Hilton Head Island," said Charlie Clark, spokeswoman for the Hilton Head Island-Bluffton Chamber of Commerce.
Clark attributes the work to an improving economy and a realization that the island's amenities were beginning to look dated.
"There is a finite amount of land on the island," she said. "To keep our market fresh, we have to reinvest in the product. Everyone is onboard with doing that."
While bulldozers are at work across the island, all eyes will be on Sea Pines this week, as the tournament will be played before an expected crowd of about 100,000 and as thousands more watch on CBS and The Golf Channel.
Planned and ongoing work includes:
STILL ON THE WISH LIST
About $2 million in room and pool improvements at the resort's The Inn at Harbour Town, a boutique hotel that won a 2012 Forbes Four-Star Award, are completed. It's one of only three properties in South Carolina with the rating.
Long term, Sea Pines would like to add 40 to 50 rooms to the 60-room inn, Birdwell said.
"RBC and Boeing wished we had more rooms. We don't have the ability today; it's something we'd like to do in the future," he said.
The challenge, according to Birdwell and Corbitt, is to make the additions while maintaining the inn's boutique feel and personal service.
Other long-range plans for the resort include a new racquet club and a new pool at Harbour Town.
And the resort is keeping its fingers crossed that the dredging of the Harbour Town Yacht Basin will soon be approved by state and federal regulators, allowing bigger boats to access Harbour Town and clear the way for improvements to surrounding retail space.
"The (Heritage) sponsors would like to do more entertaining on boats and yachts, and we're limited right now," Birdwell said. "But I'm pretty confident we will get the permits soon and move forward."
Follow reporter Gina Smith on at twitter.com/GinaNSmith.