"The Voice" runner-up Juliet Simms creates Heroes on Horseback bracelet for jewelry line

abredeson@islandpackFebruary 23, 2013 

Peggi Noon became a big fan of singer/songwriter Juliet Simms as she watched the young woman perform her way to runner-up on the second season of NBC's "The Voice."

Noon became an even bigger fan of Simms, though, when she heard about Simms' merchandise line called Never Take It Off. The concept behind the jewelry is that the person wearing it makes a vow when he or she puts it on. The wearer can take off the bracelet or necklace whenever he or she would like, as long as the vow is not broken.

Simms and her sister, Angela, run the company, which promotes artists, bands, designers, causes and events with jewelry they call "merch with meaning."

When Noon saw on Facebook that Juliet's company was looking for a good cause to support, she suggested something very close to her heart -- Heroes on Horseback.

Noon is the former program director of the nonprofit organization, which offers horseback riding to Lowcountry residents with physical, mental or emotional disabilities. Although she is no longer the group's director, Noon still does research and development for the organization.

Noon commented on the Facebook post, suggesting her favorite organization. She heard back from the company that afternoon that they were interested in Heroes.

She sent them a documentary about Heroes on Horseback. The next day she received a message from Juliet's mother saying her daughter had watched the video and really wanted to support Heroes by creating bracelets for them.

Noon was stunned and pleased to hear that Juliet had chosen to support her cause.

"She's just a great role model for our kids, even though she's a rock 'n' roll star," Noon said. "It's cool for these folks to know that they're supported by a young, fresh rock 'n' roll star."

There are three different styles of the Heroes on Horseback bracelet, and even some necklaces, that can be seen on the Never Take It Off website.

A portion of the proceeds of each Heroes bracelet or necklace will go to the equine organization.

"It's really nice that somebody of her caliber and notoriety, way out in Los Angeles wants to help us," Noon said. "That's just great."

Juliet said she and her sister loved the idea of promoting Heroes on Horseback.

"We thought it was a really great idea because their cause is so important and special," Juliet said. "We thought it was really amazing what they were doing. ... One of our things is helping kids through whatever it is that they're going through, and we thought it was a perfect opportunity to showcase that."

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