Bluffton Target to expand, diversify food options

gmartin@islandpacket.comJuly 23, 2012 

Bluffton's Target store is about to get a fresh appearance inside.

The store on U.S. 278 is among 30 locations nationwide designated by the mega-chain to undergo a substantial remodeling and expansion of the grocery section.

The renovation is expected to be completed in October, according to the company. About 1,100 of Target's 1,763 stores already offer the expanded food layout.

At about 10,000 square feet, the new grocery section will be about twice the size of the current one, according to a store official.

That expansion will cause the majority of the store's sections to relocate or condense, though operations have yet to be affected.

The store will offer substantially more frozen food than its current selection, and its assortment of dairy products also will be expanded.

The chain's refocusing on food sales reflects a commitment to satisfying the broad needs of its customers, according to Annette Miller, senior vice president of grocery for Target.

"By remodeling our stores and expanding the grocery selection, we're able to bring an even more convenient shopping experience to Target's guests," she said. "Just in time for the busy holiday season, these newly remodeled stores will offer a one-stop shop for all shopping needs, including fresh foods."

Target stores currently being remodeled are part of the last of three cycles of remodels this year and span markets from Cincinnati, Ohio, to Jacksonville, Fla., and Nashville, Tenn.

The Bluffton store will also undergo some alterations to its other departments.

The home department will feature wider aisles and lower product displays, and the shoe department will have additional seating and mirrors.

The remodeling is the most recent of several expansions to local supermarkets.

In March, Bi-Lo reopened two stores on Hilton Head Island after closing them for renovations. In April, the Harris Teeter near the main entrance to Sea Pines also reopened in a larger facility.

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