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The week's worth of events features seafood straight from the May River and art from old town artists.
And since the river is such an important part of Bluffton's identity, the festival showcases educational programs and fundraisers to protect the ecology of the area.
"We want to make it fun," said Mary O'Neill, a coordinator for the event. "But it's also about the river. Everything we're doing is to focus on the importance of protecting the May River."
WHY GO
The festival kicks off with the blessing of the fleet at the annual May River boat parade Sunday and doesn't stop until the last painting is sold and the last note is played the following Sunday. The highlight is the Art and Seafood Street Fest in historic Bluffton featuring music, art, seafood and more Oct. 24 and 25. But activities are held every day through the week, from kayak tours of the river to a book signing with author Mary Alice Monroe.
WHAT'S NEW
The festival is only five years old but continues to grow each year and add new events.
• Local and national artists will be holding demonstrations at seven old town galleries from Monday through Friday leading up to the open air art market the following weekend.
• The Pop an Oyster with Champagne Dine Around Town features a special tapas menu at five Bluffton restaurants Oct. 23.
